Marketing has a been influence in various industries. One of the industries in which marketing is needed and greatly influences its success is tourism. Tourism without marketing can't exist. Through marketing and marketing communication cities, villages and towns communicate, that is, present their tourist offer and, depending on the success of marketing communication, attract local and foreign tourists. Tourism covers almost all spheres of social life and economic development which means that it is incorporated into the lives of all people on earth. Through tourism and tourism-related marketing activities the country's economy, the development of the country is improved and the country's image is recognized worldwide. Depending on the possibilities of each place, the tourist offers and places are being developed. The tourist offer is built on the assumptions of what type of tourists a tourist place wants to attract. Because tourists nowadays have a large number of tourist destinations that they can visit, they are subjected to a large number of marketing activities related to tourist destinations around the world and are becoming increasingly demanding about the expectations and desires they have when visiting some tourist destination/organizations in charge of tourism and tourist offer of the country/town must continuously invest in the development of the tourist offer and offer tourists new experiences. Republic of Croatia is also investing in the development of tourist offer and marketing activities related to tourist offer. Due to its geographic location and rich cultural heritage, Osijek-Baranja county has rich tourist offer, which communicates with tourists through traditional and contemporary media through marketing activities. The emphasis in communication lies in conducting marketing activities on the official web pages and Facebook profiles of the Osijek-Baranja County Tourist Board.