The subject of this final paper is the marketing strategy of domestic and foreign products on the Croatian market. Today, marketing is present at all levels of human activity, be it production and exchange of goods, education, health, local and state administration. International markets are important because they encourage the growth of companies that have to look for new opportunities in the foreign market in order to saturate the domestic market. Companies must constantly develop new products and services as consumer tastes and technology are constantly changing. Marketing strategy enables the growth and development of products and the company itself and is therefore very important. It is equally important to know how to manage products thro The paper discusses the general concept of marketing and international marketing strategies, more precisely the decision to enter the foreign market, standardization and differentiated strategy and market segmentation in international marketing. Then there is the marketing mix - production, price, promotion and distribution. After that, domestic and foreign products on the Croatian market were compared, or the marketing mix of both products was described, the tender of Podravka's Lino Lada and Nutella of the Italian company Ferrero. The last part presents data collected on the basis of a survey and the attitudes of Croatian consumers about the products visited.ugh all stages of the life cycle, from product origin, growth and product maturity to decline.