The topic of this research paper is the analysis of the financial statements of Nova TV d.d. Zagreb, aiming to gain a deeper understanding of its financial position and performance. Nova TV d.d. Zagreb is the most-watched television network in the Republic of Croatia. Financial analysis involves the examination of key financial indicators such as liquidity, profitability, leverage, and activity. Through the analysis of these indicators, insights into financial stability, operational efficiency, and risks associated with financing can be obtained. The core of the analysis comprises financial statements, including the balance sheet, income statement, and cash flow statement. These statements provide information about the financial position, revenues and expenses, and cash flows of the company. By studying these statements, key ratios such as debt-to-equity ratio, liquidity ratio, profitability ratio, and activity ratio can be identified, aiding in the assessment of the company's financial condition and performance. Analyzing the financial statements of Nova TV d.d. Zagreb for a specific period enables the identification of trends, strengths, and areas for improvement, as well as informed decision-making and strategic planning. Proper financial statement analysis is crucial for management and shareholders as it provides insights into the financial health of the company and helps in achieving set goals.