This paper presents the importance of organization and hence the implementation of marketing activities in tourist destinations. The basics of marketing are consumers and their needs and desires. In order to respond better to consumer demands, constant monitoring and listening to consumers, competition, trends and turbulent changes in the environment is required. It is necessary to present the tourist destinations on the market with the help of the necessary marketing activities and tools to help tourists find the potential of a particular destination. It is well known that tourism belongs to one of the fastest growing industries in the world, and therefore brings great contributions to national economies. Only by balancing the activities related to the quality of tourism experiences and experiences and enhancing the quality of the natural and socio-cultural environment can the goals that tourism will continue to make for a useful industry can be achieved. In order to make the most of the opportunities and benefits offered by tourism, it is very important to constantly invest and develop key marketing elements (product, price, promotion and distribution - 4P). When it comes to marketing in tourism, apart from the four key elements mentioned above, three more are added: people, processes and the physical environment, and then the concept of 7P is discussed. Many authors believe that tourist destinations can overcome the strategic gaps present in traditional management by adopting a certain marketing approach to management. As a part of this master's thesis, a primary survey was conducted through online questionnaires on a sample of 30 respondents. The survey attempted to examine attitudes, opinions and satisfaction of respondents in tourist destinations. Based on the results obtained, further steps will be defined in order to better balance the marketing activities and overall offerings to the needs of the tourist and the needs of a particular tourist destination.