The theme of the paper are franchise business models in Croatia. The paper describes the forms of entrepreneurship, one of which is a franchise. Since the franchise model of business as a way of entering into entrepreneurship and one of the growth strategies of the company's basic theme it was necessary to define the franchise, then describe it in detail and specify the franchisors as well as the advantages and disadvantages for the subjects, franchisors and recipients. Franchise is a form of business that occurs when a franchisor company gives its brand name and its business system to a particular person or a franchise company who agrees to do business in accordance with the terms of the franchise agreement. Considering that the franchise model of business is based on the contract, the paper also lists the basic parts of the contract. Franchises are divided into certain types and divisions can be made depending on the sector, the activities in which the franchise is located, the relationships between the subjects and the investment. Further, the paper describes the development of franchise business in the world, then in Croatia, and as the business development has increased the impact of franchise business models on the economy, national and global, this impact is also described. The impact is reflected in the fact that the franchise creates new jobs, changes the existing ones, generates new jobs, modernizes the business of a particular company that makes its business system available to another person or company, identifies and applies new knowledge, skills and competencies, and above all develops small and medium entrepreneurship that is extremely important for a particular national economy. At the end of the work, four examples of franchises are described - the Croatian national franchise Aqua Maritime, a Croatian franchise modeled on the failed American franchise in Croatia San Francisco Coffee House, a foreign franchise that does not operate in Croatia Transworld Business Advisors and the side franchise that operates in Croatia strategically important activities of AccorHotels or Orbis. For each of the franchise examples, the reasons for success have been analyzed despite unfavorable economic conditions in Croatia or potential success in Croatia. Through the examples, you can see the potential of a franchise business model for entry into entrepreneurship or for the growth and development of existing businesses, both domestically and internationally.