There is not a single definition of the rural area, but there are a number of features which areas we consider to be rural, some of which are settlements with up to 10,000 inhabitants, an environment where mostly meadows, forests, orchards or mountains are located, distance from urban areas and different (underdeveloped) infrastructure.In order to overcome the negative trends in the rural area, it is also necessary to carry out an incentive through which all stakeholders in rural areas will be involved in quality implementation of measures that could lead to long-term welfare for the community. The economic determinants of Rural Development points out that precisely through rural development could create stocks that would later be to the benefit of the population. Through the social determinants of rural development, it is emphasized that the rural population is more emotional than the one living in the cities. Last, environmental determinants of rural development are oriented to the desire to preserve the environment. Growth and development is the goal of every subject who lives, works or does business in a particular area. The most important part of development policy is a vision or view where a particular subject sees into the future and plan to realize his vision. Growth is understood to mean an increase in the constituents of an economy, while growth is a widespread concept that implies growth, but the material-productive component also includes the social component understood as the overall management of economic development. keeping the population in rural areas. Unfortunately, a small number of people want to deal with agriculture because of the fragmentation of the market, the monopoly of individual producers, the lack of transparency...Lack of necessary financial investments as well as long-term "neglected" issues of inadequate and inefficient agrarian (including regional) policies, orientation of predominantly traditional agricultural culture, relatively poor agricultural image as activity and "employer", poorer age and educational structure of the population agricultural activities and the relatively inadequate application of modern agrarian solutions reduces the growth of agricultural activity. Croatia is a country that imports, not products which is one of the reasons for the decline of rural areas of the Republic of Croatia(there is an external trade deficit for many years).Knowledge about rural development and motivation for rural development can be enhanced through lectures, consultations, workshops, courses, seminars and expert visits. The paper explores the differences between Zadar County and Vukovar-Srijem County. The reason for the selection of these two counties is to compare the geographical and other differences between the continental and the Adriatic regions in order to create a link between the preconditions and the results achieved by these two counties.