Managing Mass communications through advertising, sales promotion, events and experiences the Mass communication summary represents the transmission of information through mass media. Mass media is an important part of modern, multi-person marketing communications, available to everyone and can substantially affect the culture, beliefs and behaviour of the individual. Managing Mass communications through advertising, promotion of sales, events and experiences strengthens loyalty and encourages shopping. After selecting the message, which the manufacturer wants to transfer to the customer, it is important to choose the media through which this message will be transferred in the best way possible. Advertising can be the most effective way to spread messages. It represents a paid, mass form of communication that combines the interests and needs of manufacturers and consumers in a creative way. Advertising offers a reason to buy. The ultimate goal of advertising is to sell products while making a profit. Promotion of sales is a form of direct incentive that offers extra value and thus increases sales of goods and services. Using the sales promotion tool to indicate the benefits of the product, it attracts consumers with free samples and encourages them to try them out. Events and experiences awaken the consumer's connection with the brand, create a memory related to the product through unforgettable events. The choice of the best events to create a brand image excises emotions in the consumer and makes it easier to decide on purchases. Marketing relations with the public play an important role in launching new products, presenting existing products and influencing the target group. Public relations effectively influence the awareness of the public at a relatively small cost. Managing Mass Communications provides the best choice of communication model to create impressions and opinions for purchasing a product or service.