The topic of this paper is a video blog as a mean for multimedia message delivery. The development of video and marketing techniques in regards to the video has kept pace with the development of new technologies. Sight is one of the most important senses and a sense on which the human brain relies on when making the final decisions. The paper, in the very beginning, tackles the basic terms characteristical for video such as the history of its creation, that is, the creation of its recording devices and devices meant for reproduction such as television. Conceptual clarification of very important video facts is being offered; extension, codec, and format. In the chapter of today's application and use of the video, purposes of video making are clarified such as its publishment on social media, various subjects and gaming sessions live streaming, videos in applications, videos for the purpose of education and informing, movies, shows, sequels, ads and in the end advertising itself. Mentioned further in the paper is the credibility of the video in today's times when various technologies enable its distortion and manipulation and ways of making a video more credible. The research part ends with the importance of human senses, specifically vision while making videos especially for marketing purposes after which the end conclusion follows where possible future directions of video trends will be mentioned. The textual part of the paper is complemented with pictorial attachments.