This paper work is a presentation of risk – taking, realization of ideas and ideas for the desire to create and innovative solution to meet human needs. Through this work, the path of launching Satya Yoga Studio was followed; from ideas, realization of ideas and future planned projects. The empirical part of this paper is an assessment of the growth potential of Satya Yoga Studio, center for promoting healthy living. The basic tools used in making the assessment are Greiner`s crisis model and Gibb`s growth model that the company is going through. Other tools, knowledge and skills related to the activity of this association were used, comparing and analyzing the world market, supply and demand. The conclusion and recommendations in this paper are based on the above models and their understanding, but also the position of Satya Yoga Studio in the yoga industry and the existence of atypical business (yoga) through an atypical legal model (non – profit organization). Tools and knowledge were used that contribute to the understanding of the yoga industry and the business of the association as a non – profit legal model. The path of starting yoga classes from a hobby to financial gain is described, as well as the difficulties along the way through which the success of starting and maintaining a business venture on the market can be assessed.