In this paper, project initialization is researched on the example of the construction project of the city market in Vukovar, projects scale is assessed and it's expenses and financial gain are analyzed. City market construction project is a part of the projects portfolio of the Intervention plan of city of Vukovar, which is a part of the Integrated small town regeneration program on the territory of the Republic of Croatia. This program seeks to improve the life quality of local residents in selected pilot areas. City market construction project was initiated because the infrastructure of the former city market space was outdated and produce selling was made excessively difficult, and also because there was a need for a new public amenity in the city center. The assessment of the current operating revenues and expenses is based on the data that was obtained from the Feasibility Study and city market manager. Also, current operating revenues and expenses are compared to planned ones, and project viability is assessed. Current operating result is positive, which means that current business is profitable. Future financial gain of this project is difficult to predict because a future demand for sale stalls and commercial premises is unknown. lt is preferable that future occupancy rates are maximized, so that the revenues are greater than expenditures in order to keep the financial operating result positive. This final paper may be of use to students and interested persons who wish to learn more about the Integrated small town regeneration program and the Intervention plan of city of Vukovar, as well as those that are interested in project initialization and analysis of projects financial viability.