The topic of this final paper is "How to manipulate people" and we talked about human resources in the company and manipulation within the company by managers, but also outside it in everyday life. People and their potentials today have the greatest role in achieving a competitive advantage in every market and therefore more and more time and attention is paid to managing people, their motivation, education and advancement. One definition of manipulation says that manipulation is the process of trying to impose opinions, attitudes, or decisions on other people, but without their consent. This is why it is often mentioned in a negative context because the goals of the person we call the manipulator are actually being achieved. However, manipulation can sometimes be the key to success if it is carried out for the purpose of achieving the goals of the organization and directing employees, rather than achieving one's own goals and exploiting employees. Today it is very widespread and often people are not even aware that they are actually being manipulated. Furthermore, manipulation is present today in all forms of communication, in TV commercials, news, radio and even in ordinary conversation. Also, there are numerous forms of manipulation, different techniques, methods and strategies that manipulators apply in order to achieve goals and achieve the desired results. In this final paper are explained all manipulation techniques, strategies, types of manipulations and characteristics of manipulators. In addition, media manipulation, online manipulation and advertising manipulation are also part of this final paper as the largest channels of manipulation in the world.