A healthy life involves a proper balanced diet, exercise and avoidance of harmful habits. Investing in health should be a fundamental investment strategy of every individual and society. Nutrition is the supply of the body with essential nutrients from food for life. Good nutrition is essential for the development and functioning of the body’s organs, body growth, reproduction and maintenance. It helps the human body to have the ability to repair injured and damaged cells, resist infections and diseases. The main essential nutrients that the body needs for proper growth are proteins, fats, vitamins, carbohydrates, minerals and water. The eating habits of consumers largely depend on the natural environment, the society in which they move, education, culture, food availability and disposable income. The aim of this paper is to analyze contemporary food trends with special emphasis on the potential of organic agricultural production. In the Republic of Croatia, agriculture is a strategic economic activity. It is positive that the market for organic products is constantly growing, and that environmental awareness and the need for a healthy life are growing. The paper presents the state of Croatian organic agricultural production, which must strengthen cooperation between the state sector and producers with the aim of growth and development.