The purpose of this final paper is to analyze the origin and historical development of international trade, to analyze and present the challenges that modern international trade brings in a globalized world. Its purpose is also to connect modern international trade with the importance of digital technology in modern business and advantages and disadvantages of digital business. It is important to explain the role of digital marketing in modern commerce and relate it to concrete examples of digital business. The paper describes motives and challenges of modern international trade. Also, the paper defines the very concept of international trade and the historical perspective of international trade, but also the dynamics of international trade, the role of international trade in the economic development of the world, which shows the modern phase and trends in the development of international trade, but also aspects that determine international trade. The structure of international trade and strategy of entering foreign markets are very important characteristics of this form of trade business, so these concepts will be elaborated in this paper. The aim of the final paper is to show the origin and historical development of international trade and business through history. Also, the work is based on connecting modern international trade with digitalization and digital business.