The marketing mix is one of the essential elements used in the business operations of successful companies. It helps companies identify and align key components necessary for promoting and selling their products or services. The elements of the marketing mix, also know as the four P, are as follows: product, price, distribution and promotion. In addition to the traditional four P, three additional elements are used, mainly related to service-oriented businesses, creating the concept of seven P, which includes: people, physical evidence and processes. The focus of the paper is on detailed analysis of the traditional elements of the marketing mix. The objectives of the paper are to thoroughly analyze each element of the marketing mix in the the theoretical part of the paper and to properly apply the theoretical knowledge to the example of Red Bull. Theoretical part encompasses defining all four elements und utilizing data from secondary sources. Product and its attributes create market recognition, price is the only element of the marketing mix the brings profit to the company, without distribution it would not be possible to deliver products to end consumers and promotion increases brand awareness. It is important to align them with each other and individually study them in detail to achieve success in the market. The section of the paper that pertains to the analysis of the marketing mix using the example of Red Bull showcases the reasons for the company's success and the sale of 11.582 billion cans worldwide in 2022. The success primarily relates to the proper utilization of each element of the marketing mix. The discussion connects the aforementioned theoretical part of the paper with the analysis obtained from the example of Red Bull. It is concluded that it is necessary to thoroughly analyze each element of the promotional mix, as the company utilizes each of the elements during promotion and it has been determined that such analysis has not been conducted in detail.