Effective marketing has the potential to increase sales, improve brand recognition, create customer loyalty and ensure the long-term success of an organization. Organizations invest significant resources in marketing activities and the use of various marketing techniques in order to achieve their goals by satisfying the needs and desires of end consumers. The marketing mix, which includes aspects and strategies of marketing, enables optimal effects of the entire marketing activity of the company, which the management tries to implement on the market with the aim of gaining and maintaining a competitive position. This final paper will present a detailed analysis of the marketing mix on a selected example of a Croatian product - Lino Lada spread - one of the most famous products offered by the recognizable company Podravka. This chocolate spread became a real hit among consumers thanks to the well-developed distribution network of Podravka, recognizable for its unique taste and quality. Lino Lada has become a synonym for a delicious treat among consumers. This case study will cover all four elements of the marketing mix: product, price, distribution and promotion. Through the theoretical framework, individual elements of the marketing mix will be studied, as well as the strategies that can be applied to each of them. The practical, central part of the work will analyze the marketing mix of the domestic economic entity as well as the interconnection of individual elements, their compatibility and possible shortcomings that will need to be regulated. The results of the conducted analysis will provide key recommendations to optimize the elements of the product, pricing, distribution and ultimately product promotion.