The purpose of this final thesis is to expand knowledge about ethical standards in business, and the challenges that business people face every day. Very often the decisions people make are unconscious. Ethical behavior is one of the most important components for a company's good reputation. The data and information used by companies are extremely important when making decisions. The way in which the company communicates with employees, co-workers, and especially with the public is also important. Having the right and accurate information creates a company's competitive advantage. Efficient management and use of data in the organization enables the achievement of desired goals, business improvement and problem solving. The increasingly intensive use of digital technologies and various applications also bring changes in people's lives because they are intended to facilitate business and usual activities. Companies are expected to behave ethically and in compliance with regulations. In order to respect certain rules and regulations, it is necessary to have them. A problem can be created if there are no established rules, employees cannot behave according to rules that are not imposed on them. It is necessary to pay attention to such things, in order to avoid unpleasant situations. Likewise, it is extremely important to educate yourself on how to be aware of decision-making, and take care of employee behavior and be a role model in ethical behavior.