When companies expand their business to foreign markets, they make a decision about which international marketing strategies they want to apply in their business on the foreign market. It is also one of the key decisions that largely determines the business direction and business success of the company on the foreign market. The subject of this paper is the international marketing strategies of the Coca-Cola company. Coca-Cola owes its popularity, in addition to products that are gladly consumed by consumers all over the world, to international marketing, which it has been successful implementing for years. Although it has strong competition, Coca-Cola has been successful in business for years and has loyal consumers. This paper will analyze the most important strategies of international marketing on the example of Coca-Cola. The aim of the paper is to show which international marketing strategies Coca-Cola applies in the markets where it operates. In the theoretical part of the paper, the relevant information about international marketing strategies is presented, and the research part of the paper is focused on Coca-Cola and analyzing Coca-Cola's international marketing strategies. Scientific methods of analysis, synthesis, classification, description, compilation and case study are used in the work. Given that it operates in many markets that differ in size, structure and culture, Coca-Cola differentiates its products, prices, distribution and promotion depending on the market, that is, the state and perspective of each market. When it comes to international marketing strategies, it was observed and explained that Coca-Cola uses a differentiation strategy in its business in order to reach target consumers, create a relationship with target consumers and maintain a positive image among consumers. Thanks to continuity in the implementation of well-designed international marketing strategies, quality products, investment in brand building and the creation of strong relationships with consumers, Coca-Cola is today one of the most famous, popular and successful brands in the world.