Final paper on the topic of national culture and international marketing explores the influence of cultural differences on marketing strategy in an international context. Values, standards, and traditions unique to a particular nation or region are referred to as national culture. Understanding national culture is crucial for a company to be successful in the international market. The aspects of power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence included in Hofstede's model of national culture provide a framework for examining cultural differences among nations. By using these factors, companies can modify their marketing plans to better cater to the unique preferences and requirements of their target consumers. In order to attract and satisfy the target audience in the international market, companies can adjust marketing components, including products, promotion, distribution methods, and pricing, through a thorough understanding of national culture. Products can be adapted to the demands and tastes of customers in a specific market, while marketing materials, for example, can be modified to reflect the language, symbols, and cultural values of national culture. An in-depth analysis of the impact of national culture on international marketing will be conducted using the example of Brazil. The development of successful marketing campaigns in different markets worldwide depends on understanding and effectively managing national culture.