In the final paper, the topic "Analysis of the marketing mix based on the example of Dorina Kraš will be covered. Dorina is a chocolate brand produced by Kraš d.d. and is one of the most recognizable brands on the Croatian market. It can also be said that Dorina chocolates have already become a tradition on the Croatian market, given that they have been produced for over 20 years. Dorina is a very popular chocolate brand that is sold in Croatia and in the region. Dorina offers a wide range of chocolates with different flavors and additions, and the prices of chocolates vary depending on the type of product and packaging. The promotion of Dorina chocolate is really strong, and Kraš is promoted in various ways. The distribution of Dorina chocolate includes most stores and outlets. The marketing mix refers to the classification of the well-known 4Ps, product, price, promotion and distribution. The marketing mix defines the activities, strategies and methods by which the company will achieve its goals. The goals can be to increase sales, position in the minds of consumers, create new customers or something else. In any case, quality management of the marketing mix differentiates the company from the competition and is therefore very important for anyone who wants to survive in the market. With the help of marketing activities that are in line with the management of the marketing mix for the company, it is possible to reach a larger audience in a certain period of time.