Festivals represent important cultural and tourist events and they are part of modern society. By implementing programs and activities, festivals encourage interaction among participants, creating a sense of community and belonging. The subject of the final paper is research on the success of the festival on the example of the Šokačke Pisme festival in Županja. Their increasing popularity not only contributes to the cultural enrichment of the local offer, but also creates numerous economic benefits for the area where they are held. The paper explains and lists the stakeholders and characteristics of the festival that contribute to its success. Stakeholders of the festival have different interests and goals, we can divide them into groups, each of which has its own specific tasks and obligations. Insights into the festival's stakeholders point to a diverse network of individuals and organizations whose contribution and role collectively shape and support the overall experience and success of the event. The work consists of a theoretical part that defines the concept of festival (definition of festival, organization of festival, stakeholders of festival, categorization of festival), methodological description and empirical research, of which the Šokačke pisma festival is the subject of research. The city of Županja has been organizing a festival for 19 consecutive years with the aim of promoting and preserving traditional music and the traditional heritage of the Slavonic region. The festival gathers traditional music lovers and gives them the opportunity to discover new traditional musical hits and talents. The paper analyzes the primary data that describe the elements of the success of the Šokačke Pisme festival (attendance, visitor satisfaction, program quality, atmosphere, location and organization). The results of the Šokačke pisma festival research enable the identification of key elements of the festival organization that require special attention in terms of maintaining the uniqueness and quality of the festival, but also the identification of those elements that require further improvement.